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What is the power of the “like” button on Facebook?

Becky Schastey
BLS Web Strategies

First, you post a comment into the status bar. This status gets placed into the news feed of every one of your friends and family members on your personal page and all the fans of your business page.  The comment generally shows up right away, but not everyone will be on Facebook at that moment so by the time they come on the status may be pushed to the bottom of the page.  So, every time someone hits the “like” button or makes a comment, that status update becomes more “popular,” and climbs higher rankings in the news feed. Why is this important? The people who were unable to see the status in the news feed are now able to because of any additional likes and comments.

Second, when I place a status update on my page, every one of my friends, family, and fans have the opportunity to personally see it. When they comment or “like” the status, it now gets introduced into the news feeds of all of their friends and family. If they have interest, they can come “like” the page or add the moderator to their friend list. This makes new and more networking connections.

With this philosophy, why would a business page be so interested in YOU liking them? If you follow the basics here you understand that every time they post a status update, they will be placed in your news feed. The more people who likes those updates and acknowledge those updates, the longer their posting stays in the news feed and the more of your friends and family and their friends and family get to see it and be introduced to their product or service.

So let’s do the math. I have 600 friends and I post a status update, maybe 10% of them will see the update – 60 people. If 10% of those people make a comment or “like” the status that will be 6 people who confirmed this message. It will give an opportunity for another 10% to 20% of those original 600 friends to see that status. That’s another 60-180 people.  So in total for one status update, that took 2 minutes to write, there are 120-240 people who saw it. HERE is where it splits a bit. For those 6 people who made comments, the original status went into their news feed for all of their friends and family to see. Assuming they have approximately 600 friends each that is another 60 people per comment or like. So altogether we have 6 people who commented or liked the status and showed approximately 60 of their friends and family for a total of approximately 300 people plus our original 120-240 people. With 2 minutes of work and no cost, I reached out to about 500 people.

So if we do this 3 times a day, we reach out to approximately 1,500 people. So the catch is finding something of interest that will engage your audience. Engage the audience and gain more viewers, but this isn’t it. I’m not done!!!  Every time I make a comment on someone else’s status their friends and family see me too (another 60 people per comment). Granted, this step takes time and thought. You want to make sure that your comments are genuine and real so people in turn come and check you out. If you are smart, you will be using “Facebook as Page” and that will attract more people to your page. When they get to your page, if you have something that they enjoy and can benefit from – WIIFM – they will not only stay, but they will come back.

With over 500,000,000 – yes you read that number right! Facebook allows for the largest, most cost effective way for people and businesses to introduce themselves to one another.  Granted, as small and medium size business owners we may not have the dollar figure to make a national chain and attract millions of users without any effort, but Facebook does allow us to even the playing field with a little creativeness and ingenuity.

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